Our Story

The Lovey Ave was founded by Margie Keates. Margie began making flowers for her own wedding in 2013. After two years of side projects and basically spending every available moment perfecting the craft-in 2015 The Lovely Ave opened its online doors. Four years later and now we have a wonderful team that includes 10 interns, a Creative Director, and a fast and reliable paper cutter/future COO. The Lovely Ave wouldn't be where it is today without the help and hard work of these amazing ladies.

Everyday is a new challenge, but it's all worth it because this business is about creating beauty. The goal is to bring everlasting brightness and love into this world. We hope that you are inspired by what you have seen and choose to spread this beauty. Contact us with any questions or ideas! Creativity is how we got here and its customers like you that makes this all possible. Thank you, lovelies! 

"I will hold myself to a standard of GRACE, not perfection." 


Scroll through to see The Lovely Ave team at their downtown Salt Lake Studio.